To strategie agency
FROM PRODUCT-ORIENTED TO PEOPLE-ORIENTED
To accompany Omega Pharma during its strategic and identity renovation, intended to bring it closer to the public.
Starting with the concept of ‘happy people’, we developed a new visual identity that combines the symbol of a person, the Greek symbol omega and the pharmaceutical cross.
To reinforce the company’s modern approach, we used fresh colours in a dynamic and effective tone, which was also translated into the iconography and typography.