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SMEETS REVIVAL OF THE LEGENDARY SMEETS BRAND

SMEETS

BRUGGEMAN BRINGS NEW LIFE TO SMEETS JENEVER

  • The challenge
To re-think the positioning of the Smeets brand and its iconic bottle.
 
  • Our approach
We proposed a strategy and brand position as well as a unique visual territory. The result: a “back to the roots” brand platform and a timeless visual identity translated into various packaging solutions with pure and authentic profiles.
 
This new positioning will enable Smeets to recover its previous position with today and tomorrow’s consumers.

Related expertises
  • Brand strategy
  • Brand essence
  • Brand identity
  • Packaging design