Develop the design of the next generation of Leffe Royale and line extensions.
In close cooperation with Leffe’s Marketing team, we gave the Royale sub-range a new mission: the discovery of premium hops through the travels of the brew master Charles Nouwen. We redesigned the strong black-gold base to be able to welcome 3 permanent beers and from time to time a limited edition. The ownable illustrations of the hops are custom-made and inspired by engravings. They reinforce the key ingredient of the Leffe Royale brand.