BRANDING & DESIGN
Strategie
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LEFFE ROYALE HER MAJESTY LEFFE ROYALE

LEFFE ROYALE

UNIQUE HOPS FROM ALL OVER THE WORLD

  • The challenge
Develop the design of the next generation of Leffe Royale and line extensions.
 
  • Our approach
In close cooperation with Leffe’s Marketing team, we gave the Royale sub-range a new mission: the discovery of premium hops through the travels of the brew master Charles Nouwen. We redesigned the strong black-gold base to be able to welcome 3 permanent beers and from time to time a limited edition. The ownable illustrations of the hops are custom-made and inspired by engravings. They reinforce the key ingredient of the Leffe Royale brand.

Related expertises
  • Brand identity
  • Packaging design