BRANDING & DESIGN
Strategie
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LEFFE A STRONG AND EMOTIONAL IDENTITY

LEFFE

  • The challenge
To give the brand Leffe the strength to go worldwide and become one of AB Inbev’s top 5 brands.
 
  • Our approach
To face this challenge, we first redefined the brand’s meaning and territory: the legacy of an abbey beer. In order to ensure coherence throughout the range, we helped the team to create their own guidelines based on Leffe’s values. Using this fundamental tool, we reloaded the brand with emotion and strength to bring it more visibility in the shops.

Related expertises
  • Brand strategy
  • Brand identity
  • Packaging design