BRANDING & DESIGN
Strategie
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CRU A FOOD EXPERIENCE

CRU

GREEN PACKAGING

  • The challenge
To support the Colruyt group’s launch of CRU, their first covered market that offers fresh and fine foods
 
  • Our approach
Looking at it from the angle of sustainable development, we transposed the brand’s essence into the packaging and shop’s signage. This means that CRU’s values can be felt throughout the client’s shopping experience.

Related expertises
  • Packaging design