Cosynel provided us with a rare opportunity: the birth of a NEW brand. Designed to replace and surpass the well-known Moltonel brand, Cosynel is the result of a creative and strategic process led together with our customer Sofidel. The branding and new universe showcase the new brand’s “soft protection” positioning.
As a name, “Cosynel” stands for comfort and protection - and the reassuring, modern visual identity connects these values. In a conventional environment, the chosen colour palette and brightness make Cosynel both distinctive and modern. We took loyal customers by the hand to help them move gently from Moltonel to Cosynel.