BRANDING & DESIGN
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COSYNEL THE BIRTH OF A NEW BRAND

COSYNEL

FROM MOLTONEL TO COSYNEL

  • The challenge
Cosynel provided us with a rare opportunity: the birth of a NEW brand. Designed to replace and surpass the well-known Moltonel brand, Cosynel is the result of a creative and strategic process led together with our customer Sofidel. The branding and new universe showcase the new brand’s “soft protection” positioning.
 
  • Our approach
As a name, “Cosynel” stands for comfort and protection - and the reassuring, modern visual identity connects these values. In a conventional environment, the chosen colour palette and brightness make Cosynel both distinctive and modern. We took loyal customers by the hand to help them move gently from Moltonel to Cosynel.

Related expertises
  • Brand strategy