To embody the new brand positioning in a rejuvenated brand identity.
The new identity needs to illustrate 3 major changes for SOCOTEC:
A change of dimension : SOCOTEC is now an international player.
A change of skills : SOCOTEC acts like a trusted expert in TIC with multi expertises.
A change of attitude : more collective and collaborative. Achieving excellence together.
The new logo evolves to reach the current ambitions of the group. The eye that represents precision in analysis and measurement, has widened its view. Moreover, the integration of the three shades of blue symbolizes the interactions of the three actors and their anticipation of the future. Now, SOCOTEC supports its clients in risk prevention and helps them to improve their performances with a meaningful & modern approach.