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JOST A stronger visual identity

JOST

  • THE MISSION

To build a strong and modern visual identity to strengthen the visibility and the cohesion of the Jost group. 
 

  • OUR APPROACH

The trio of strong colours anchor the brand in a sector in constant movement and offers excellent visibility on the roads. The blue and green stand out and create a strong visual identity that can be distinguished from more than 3km.

The kangaroo outline, shaped like an arrow, is carrying her young and symbolizes speed. It is now bouncing off a curved line, a reference to the mobility of the carrier across all of Europe.

Related expertises
  • Brand essence
  • Brand identity
  • Corporate Branding