To build a strong and modern visual identity to strengthen the visibility and the cohesion of the Jost group.
The trio of strong colours anchor the brand in a sector in constant movement and offers excellent visibility on the roads. The blue and green stand out and create a strong visual identity that can be distinguished from more than 3km.
The kangaroo outline, shaped like an arrow, is carrying her young and symbolizes speed. It is now bouncing off a curved line, a reference to the mobility of the carrier across all of Europe.