BRANDING & DESIGN
Linkedin Strategie
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DINOSAURUS Global rebranding for Lotus

DINOSAURUS

  • THE MISSION
To define the new visual identity of the famous Lotus biscuits in order to extend the target and strengthen the brand consistency.
 
  • OUR APPROACH
We first worked on the impact of the logo. The new 3D mascot is now integrated into the 'power brand' and plunges us into the world of T-Rex and other reptiles.
 
The story continues on the pack. The logo cracks the decor, a reference to the crunchy nature of cookies.
 
Finally, to create a block on the shelves, green emerged as a cross-colour code. This unifies the range and allows recognition twice as fast when on the shelf, while also enabling differentiation within the range.

Related expertises
  • Brand architecture
  • Packaging design