To define the new visual identity of the famous Lotus biscuits in order to extend the target and strengthen the brand consistency.
We first worked on the impact of the logo. The new 3D mascot is now integrated into the 'power brand' and plunges us into the world of T-Rex and other reptiles.
The story continues on the pack. The logo cracks the decor, a reference to the crunchy nature of cookies.
Finally, to create a block on the shelves, green emerged as a cross-colour code. This unifies the range and allows recognition twice as fast when on the shelf, while also enabling differentiation within the range.