To develop a design with character that combines the main identity features of Leffe in order to introduce this new beer into the market.
In terms of aesthetics, sobriety was a must. Black, white and wood combine harmoniously to signal this exceptional brew. Only the abbey keeps its place of choice to evoke the rich history and origins of Leffe.
Sleek wooden packaging is a reference to the oak chips macerated in Scotch whisky and complement Caractère by Leffe’s premium approach.