To broaden the consumer experience while reinforcing the visibility of Belgium’s n° 1 beer.
Jupiler 0.0% now has everything it needs to replace Jupiler NA (no alcohol – 0.5%): it boasts a 100% Jupiler look, featuring the brand’s codes (logo, colours...); and clearly signals its no-alcohol positioning.
To ensure the new product finds its spot, we worked on a very raw treatment that gives Jupiler 0.0% a robust and thoroughly modern style. It can be found on the cans and bottles but also harmonized on the packs and the key visuals developed by the agency.
Through this innovation, Jupiler stabilises its image and strengthens its positioning.