The famous hygienic paper brand unveils its new identity
To reinforce its brand awareness and positioning, Le Trèfle entrusted us with their new identity.
We re-defined Le Trèfle’s identity, transposed into new packaging, and re-invented its baseline. From now on, all the brand’s various facets are built around a central pillar to guarantee perfect coherence.
The codes defined by the agency also turn to the heart of nature for their inspiration: light and fluid lines, lively colours... the return back to roots starts with the logotype, which represents a four-leaved clover. So the pack is centred on its origins and communicates the brand’s essential values.
The iconic brand has found its rightful place on the shelf as well as in the minds of consumers.