Unique designs
Linkedin Strategie
Previous Next

LE TREFLE ‘Generous by nature’

LE TREFLE

The famous hygienic paper brand unveils its new identity

  • THE CHALLENGE
To reinforce its brand awareness and positioning, Le Trèfle entrusted us with their new identity.
 
  • OUR APPROACH
We re-defined Le Trèfle’s identity, transposed into new packaging, and re-invented its baseline. From now on, all the brand’s various facets are built around a central pillar to guarantee perfect coherence.

The codes defined by the agency also turn to the heart of nature for their inspiration: light and fluid lines, lively colours... the return back to roots starts with the logotype, which represents a four-leaved clover. So the pack is centred on its origins and communicates the brand’s essential values.
 
  • RESULTS
The iconic brand has found its rightful place on the shelf as well as in the minds of consumers.

Related expertises
  • Brand architecture
  • Brand identity
  • Packaging design