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DI Di Ladies


Dive into the world of your confidante

To continue its expansion and reinforce its positioning in a growing market, Di entrusted us with the roll-out of its own brand.
The range is presented by the character traits of five women: Marie, Louise, Emma, Juliette and Olivia, that come to life in delicate crayon drawings. Their personalities are revealed through tasty colour codes, associated with the virtues of fruit and flowers of delicate aromas.

Thanks to a simple, colourful brand architecture, each customer can easily find her way to the one that resembles her most and let herself be tempted by the intoxicating aromas of this fun new range that is full of energy!

Related expertises
  • Brand architecture
  • Packaging design