Linkedin Strategie
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AUBEL ‘Authenticity as the only recipe’


True to its slogan, Aubel asked us to reinforce the brand’s visual identity, underlining the quality and origins of its products.
Through the new streamlined packaging, we chose to tell Aubel’s story and highlight the origins, know-how and unique taste of its products.
The Belgian flag now flies proudly on the packs, occasionally accompanied by views of the region that gave its name to the products. The presence of master-butchers symbolises the excellence of the traditional recipes, illustrated through appetising dishes.
So as not to hide anything from clients, transparent packaging elements on some of the range mean that a number of products can now be seen. So the consumer can let themselves be tempted in total confidence!

Related expertises
  • Brand identity
  • Packaging design